Art, Design and Creativity

At the end of every episode of The Terence and Philip Show I challenge our audience to “Do something creative,” but what do I mean by ‘creative’?

Creativity is a mix of randomness and restraint: extreme and editing. If there is no randomness, no sense of doing something different, then it’s hard to be considered creative! It’s equally easy to be completely random without restraint or editing and be unable to decide what is effective design or art. (More on those later.)

A long time ago in a country far away, I employed a graphic designer for some publishing work we were doing. I distinctly remember him generating three versions of an ad where he was unable to decide which was “best.” What was so odd, was that one of the designs clearly communicated content and mood better than the other two, which was immediately obvious (to me). He had random down, but lacked the editorial eye.

Creativity isn’t something exclusive to painters, sculptors and other practitioners of the “fine arts.” While they are a sub-branch of creativity, it is not limited to fine arts. To be really creative one has to be outside common bounds, while fine arts define common bounds!

Design is creativity applied to problem solving, which is why it appeals to me. Whether that problem is an icon design, a garden landscaping challenge or a new iPhone, the same skills of trying something new and different (randomness) combined with an editorial eye, work to solve the challenge.

It’s also beholden on the designer to be aware or changed opportunities: new tools, techniques and material make new opportunities possible. Applying those new solutions is definitely creative.

Art adds another dimension: passion. For about a year I shared a house with a college art student, David Middlebrook, now one of Australia’s more prominent landscape artists. Even then he had a very savvy understanding of “art” and had two working definitions, both equally true. “Art is what the art world will buy” and the much less cynical “Art is Passion.”

It doesn’t matter whether it’s a passion for people, for landscapes or for changing the world, Art is the expression of creativity with passion.

Bottom line: you can’t be conventional and creative.

The Friday Roundup – Fonts, Whip Pans and Key Frames

Free Fonts
OK so let’s kick off with some freebies!
Last week I linked to an article on how to add new fonts to your Windows system and to have those newly added fonts become available in your video editing software.
You can brush up on that one HERE.
As luck would have it, this week Shutterstock came out with a blog post listing a bunch of sites that you can check out…
Read more…

CRAZZIE Pro Gearҳ GTR-1: a huge backpack for video professionals

CRAZZIE Pro Gear's GTR-1: a backpack for video professionals

Designed for gamers, the CRAZZIE Pro Gear’s GTR-1 backpack has attracted the attention of film and video professionals who need to carry lots of gear. Now it was chosen by The Daytime Emmy’s.

If you’re willing to carry lots of gear on your back, the GTR-1 by CRAZZIE Pro Gear may be the ideal solution for you, as it can carry a lot more than other backpacks. Large enough to hold any gear up to 23 inches (58cm) tall by 23 inches wide (58cm) by 11 inches deep (28cm) and, as mentioned, able to support up to 70 pounds (31.75 kilos) of weight, the GTR-1 was funded on Indiegogo in 24 hours. The first bags were delivered to backers late February 2019, and the product is now available on the market, with a price of $199.00.

The GTR-1 was designed with gamers in mind and it can hold an entire 23″x23″ PC Tower, with room for accessories in and all around it, with molle strapping surrounding the exterior of the bag. It also can be configured for drones, camera gear, lighting and most media accessories, so it attracted the attention of owners of large gear that doesn’t fit in traditional backpacks. The video published here demonstrates the versatility of the backpack in different configurations, including one to carry a whole kit for video.

CRAZZIE Pro Gear's GTR-1: a backpack for video professionals

The Daytime Emmy’s adopts GTR-1

Matt Garner, Producer and President of Mint Studios says ““The GTR-1 CRAZZIE Backpack is a perfect option for guys like me and my crews…”,    and adds that “We always take a couple of CRAZZIE Bags.” Mint Studios is a full service media and digital agency that specializes in high quality video content and online marketing. Mint Studios was commissioned last year to help CRAZZIE Pro Gear with a Kickstarter video launch of their new product, the GTR-1 Backpack, and adopted the product to carry gear.

A new client for the GTR-1 is The Daytime Emmy’s, that recently reached out to CRAZZIE for dozens of bags to be delivered to their Golden Gift Lounge, to be handed to TV-Industry big wigs at the invitation-only Emmy event. The Daytime Emmy Award is an American accolade bestowed by the New York–based National Academy of Television Arts and Sciences in recognition of CRAZZIE Pro Gear's GTR-1: a backpack for video professionalsexcellence in American daytime television programming. Ceremonies generally are held in May or June, so the GTR-1 appear just in time for next edition of the event.

The CRAZZIE team anticipates a ton of video and film professionals will continue to gravitate toward the GTR-1, as well, and they may well be right, as the backpack is ideal for transporting lots of gear. While the backpack is technically large than most airlines specifications for carry on, there is a hardshell case for superior protection. Also, the GTR-1 doesn’t have wheels built in you can easily attach the backpack to any standard dolly/cart.

The post CRAZZIE Pro Gear’s GTR-1: a huge backpack for video professionals appeared first on ProVideo Coalition.

G-Tech, Panasonic and Atomos ProRes RAW workflow in FCPX

To test a host of brand new production technologies, Televisual took an actor and crew to the Cotswolds, in the UK, to start production a short film in 4K. Horror was the genre they chose, as it required a variety of challenging setups, from low lit interiors and night shoots, to bright sunshine. “Eva” was produced with the intention of pushing the boundaries of the latest hardware from G-Technology, Panasonic and Atomos combined with Apple’s new ProRes RAW codec workflow in Final Cut Pro X.

Televisual used the Panasonic AU-EVA1 Super 35mm camera, launched last fall, offering 10bit RAW out at up to 5.7K.  The film was shot at 24p, 4K DCI (4096×2160) for a later UHD delivery retaining the same aspect ratio for an Indie film feel which included working with a specialist light on a drone and a single 1.2 HMI up to 100 meters away.

Working with Apple, Atomos now has included the option to capture the new ProRes RAW codec on the Shogun Inferno and Sumo19 SSD monitor/recorders. If making edits and mastering on Final Cut Pro X the new ProRes RAW codec avoids the need to transcode while retaining the original assets in their native format throughout the post cycle ahead of final mastering – all within iMac Pro (or a heavily specified Mac). For “Eva”, the post production of the film was on FCP X and immediately had natural, good-looking pictures ahead of up-converting the original 4K DCI RAW to ProRes 4444 (XQ) and grading on Baselight with a grade 1 reference monitor. Although FCP X’s Color toolset is perfectly fine for many projects, Televisual wanted to see just how far they could push and pull the pictures, particularly for the night shots at the end of the film.

Bringing a speed that matches the film, G-Technology’s recently launched series of Pro SSDs were used to store, backup and share the film data. With Thunderbolt 3 and read/write speeds up to 2,800MB/s on location and in post, they gave the project an extremely speedy, reliable and elegant media workflow: from copying footage recorded on Atomos Master Caddy 4K SSDs right through post. The net effect was less time spent transferring and transcoding and more time spent shooting and producing, reducing the overall project timeline, delivering time and cost efficiencies.

Symon Smith, director and editor of “Eva”, was impressed with the speed and capacity of the new G-Technology Pro SSDs: “The data transfer system is probably the fastest on-set system in the world. I think the read/write speeds we were seeing were close to seven minutes a terabyte. We plugged the G-Technology G-SPEED Shuttle SSD into an iMac Pro running FCP X and the 303 shots (just over 4TB) loaded up within around 15 seconds. We were immediately able to look at everything we shot and review what we had and I was editing the film within 10 minutes. We had a first cut done within one day and locked by the end of day two. G-Technology have created a way to make the job even easier.”

The post G-Tech, Panasonic and Atomos ProRes RAW workflow in FCPX appeared first on Videoguys Blog.

How to Make a YouTube Video: The Definitive Guide

It’s no secret that YouTube is the ultimate place to post video content.

YouTube has over 1.9 billion monthly active users and they watch a billion hours of video every day. To put that in perspective, that’s over 114,000 years of video consumed EVERY DAY.

Top YouTube content creators can make hundreds — if not thousands — of dollars a day, but ironically, being successful on YouTube has little to do with actually making a video.

Today I’m going to share with you techniques from some of the top YouTubers that show exactly what you should (and shouldn’t) do for YouTube content creation.

If you want to know how to get started on YouTube, you’ll love this guide. With a few simple steps, you’ll be creating content in no time!

Let’s go!

how to make a youtube video intro graphic

Here’s everything you need to make a successful YouTube video:

Step 1. Create a YouTube video strategy

Step 2. Make sure your video is found on YouTube

Step 3. Find YouTube ideas and topics

Step 4. Understand YouTube equipment for beginners

Step 5. Learn the first YouTube video you should make

Step 6. Set up your video recording

Step 7. Record your desktop

Step 8. Edit your video

Step 9. Upload your video on YouTube

Step 10. Optimize your video for YouTube

Step 1. Create a YouTube Video Strategy

Choose the right topic (for the right audience)

Want to know the best-kept secret about being successful on YouTube (or any other content platform)?

It has very little with you as the creator.

You can be charismatic, funny, and smart — but if you don’t provide value, your videos are useless.

It’s not about you or what you can gain. If you show up to YouTube looking to get something out of it, you probably won’t be very successful.

You need to focus on your audience. Not yourself.

youtube logo on an iphone

Find your perfect audience for YouTube

Before you start working on your first script or storyboard, you must answer this question:

“Who is your audience?”

Knowing your audience will guide nearly every decision you make about your video.

Knowing general information is helpful, but think about your specific audience.

  • What are their problems?
  • What will they learn from your video?
  • How does your video benefit them?

If you can’t answer these basic questions you need to dig deeper. The answers to these questions will guide you as you plan out and create your video.

Experts’ Take

As you start looking at what your audience wants and needs, there are some things you can do to help you narrow your focus.

Here’s advice from YouTube experts who have learned (from a lot of practice and work) what you need to define your audience.

YouTube Marketing Consultant Owen Video says, “The very first thing we do is run our clients through a questionnaire that helps them to get the biggest topics that the audience would be interested in.”

Jeremy Vest, Director of Marketing for vidIQ, suggests that listening is critical because “if you don’t listen to your audience then…you’re not going to serve them very well.” However, it’s not all about just seeking what the viewer wants.

Once you have a sense of your audience, you need to create content that matches your persona. It doesn’t matter if your video doesn’t work for other groups or other personas.

When you’re just starting out you want your audience to be as specific as possible.

Niche is good. Broad is bad.

Focus your content on helping the viewer achieve their goals. If you’re selling software, you need to make sure your video helps the viewer learn exactly what they need to be successful.

Fernando Silva, Account Executive for Wistia, emphasizes this need and suggests that we must “[get] a sense to what your audience is actually interested in and what they want to keep watching or maybe what doesn’t interest them. It … helps you make better content in the future.”

If you work hard to understand your audience but aren’t sure of what you should create for them, Tyler Lessard, Vice President of Marketing at Vidyard, stresses that you should, “focus more on the quality of the content and how you deliver it. Making sure it’s relevant to your audience, and I think that’s a simple way to start.”

Throw perfection out the window

Just start.

It’s really that simple.

I know it can be tempting to watch the big-name YouTubers and think you have to create videos just like that and engage a massive audience all at once, but all of those thoughts can be paralyzing.

“I personally believe that we’re all on the same plane, whether you’re a business or whether you’re an individual creator. Because we all start somewhere…”

Amy Landino, Co-founder of Aftermarq, and Best-Selling author of Vlog Like a Boss.

Too many people worry about getting things perfect from the beginning. We paralyze ourselves into not creating anything or releasing our content because we’re so concerned about whether we  have all the right equipment, or if every part is perfect.

What should you do if you find yourself stuck on making it perfect?

Start by asking yourself a few questions:

  • Will my audience not clearly understand the purpose of the video if these changes aren’t made?
  • Will the video, as is, achieve your goal?
  • Does the video contain something incorrect that would seriously impact the viewer?
  • What is the worst that will happen if the current version is released as is?
  • Can the time that could be spent continuing to edit be put to better use on another project?

Once you answer these questions, give yourself permission to move on. If you focus too much on creating the perfect video you will limit yourself in the long run.

Step 2. Make sure your video is found on YouTube

A video can’t be successful if no one sees it! You must consider Search Engine Optimization (or SEO) when you start creating your video.

There is a lot to learn and figure out, but mainly you want to get your content found by the people who are searching.

Two key ways to rank your YouTube videos are:

  1. Make content that is good for the users
  2. Make content that is good for search engines

At the end of the day, you want your content to be found. SEO can be a hugely complicated endeavor, but you don’t have to do everything at once. The creators we talked with made a few easy suggestions.

Andrew Kan, of TubeBuddy, recommends that you make your content focused on a specific topic and niches, which will help your content be more searchable.

“Many people spend time on broad terms that have so much competition they’re never going to show up for [in search],” he said. “If you show up on the race day, and you’re [not] a runner and you’ve practiced once, you can’t expect to win. So by practicing, by understanding that being more specific helps you be more discoverable, it helps you win.”

In addition to focusing your content on specific topics, Jeremy Vest recommends that you make sure your content is helpful and answers questions your potential audience is asking.

“Match that search intent with ‘how do I fix this blank’, and you sell that blank,” he said. “Instead of just talking about how good your widget is, be the answer to questions being asked … And being the answer to those is…one of the easiest ways for brands to start doing well in this environment and then from there beat that expectation. Provide things they’re not expecting. Have guests they wouldn’t expect to be on your program. And, give more value than they can even believe.”

To make your content helpful and findable, consider the questions being asked and where they’re being asked. Then you can  create the right content and post it where it will be found.

Step 3. Find YouTube ideas and topics

Now that you know your audience, you may be wondering “What should I make a YouTube video about?” The good news is that there are tons of ways to find YouTube video ideas that your audience is searching for.

Let’s say you run a home contracting business. You decide you are going to target your channel towards current homeowners looking to spruce up their house. Your initial video topics might include things like How to Remove Popcorn Ceilings or How to Refinish Your Kitchen Cabinets.

That’s a great start, but for even more ideas than your initial list, here are some tips from Gord Isman of the best places you can use to get inspired and find highly-relevant topics for your specific audience.

1. YouTube search

YouTube search is one of the best ways to find what people are looking for. When you come up with a content idea, do a quick YouTube search and see what comes back.

Then look at the search results and decide if it’s a saturated area or there’s room to create a unique, valuable version.

You want to choose topics that you’re passionate about and that are relevant to your audience.

When you have a basic topic idea YouTube can help you narrow it down.

Search YouTube by typing some keywords into the search bar.

The auto-suggest/autocomplete feature will give you additional keywords that YouTube suggests.

Here’s an example where I typed “tutorial video” into the search bar, and a list of suggested topics appeared below.

youtube video search results

You want to take those terms and write them down. You may find after all of your research that one video can cover a lot of the same topics, or that you can create a series of videos.

For a topic focusing on “video tutorial” I would want to focus on editing, video ideas, and background music as a good starting point.

2. Comments section

The comments section of videos and articles can be a great resource for YouTube video topics.

Viewers often suggest additional topics or ask questions that suggest areas of interest for creating additional content.

youtube comment sections

So start by looking at a competitor’s YouTube channel and start mining the comments.

3. Communities and groups

Whether it’s Twitter, a Facebook group, or a membership group, find like-minded people who will inspire you and help you out along the way.

Don’t discourage yourself by assuming you must go at it alone.

Find a group that you can bounce ideas off of and ask questions. You might even come away with some different (and better) video topics to start with.

4. Ask your audience

If you already have an audience (even a small one) it’s worth asking them what types of content they would like to see.

This is a surefire way to figure out what your audience wants to know, learn, and watch.

Step 4. Understand YouTube equipment for beginners

It can be easy to get overwhelmed and feel like you don’t have the right tools to create your video.

It’s fun to have high-end equipment and there is no question that better equipment can produce a better quality video.

Keep in mind, too, that highly specialized equipment that can be complex to run, and requires considerable time and training to master.

Especially as you’re starting out, try not to worry too much about equipment.

First, learn to get good at creating the content and worry about leveling up your gear later.

Tip: Check out TechSmith Academy courses about shooting, lighting, and audio for more information.

If you’re still worried about what gear you should use, Brian Fanzo, of iSocialFanz has some advice. He suggests baby steps, “…start with your phone, and then move to a web camera, then move to professional gear.”

A lot can be done with things like screen recording software, a simple video editor, or a smartphone and a little bit of creativity.

These tools can help you learn the basics of video creation, and help you to practice good techniques that will be beneficial no matter what gear you use.

“So many people focus on ‘I don’t have the right gear’ and ‘I don’t have the right camera,’ but they don’t really think about, well, what is my message? What am I trying to get across with my brand? They don’t want to just be told, buy my product. If you can make someone feel something, if you can make them relate to what you’re doing, that’s more important than any piece of gear.”

Andrew Kan, TubeBuddy

Here is some of the basic gear (outside of your phone) you may want to consider if you are going to create high-quality YouTube videos:

1. Microphone

Whether for your mobile device, input directly into your camera, or even a digital recorder, a microphone will improve the overall quality of you your video. A decent mic doesn’t have to be expensive, but it is well worth it.

2. Screen recorder and video editor

When you choose screen recording software, pick a tool with built-in recording, editing, and sharing features. It will save you time and let you do all of your work in one tool.

Recording your screen is a great way to make a YouTube video without a camera.

3. Lighting

If you’re recording camera video or even a webcam, video lighting will make a big difference in how you look, and the overall quality.

3 point lighting diagram

Lights will even improve the look of mobile device videos and can be a great investment. You don’t have to pay a lot of money for lights when starting. Since lighting is a mixture of science and art, a basic set will help you create a professional-looking video.

4. Camera or webcam

Cameras can be large investments, ranging from hundreds to thousands of dollars.

While DSLRs or other high-end cameras can drastically improve the look of your video, they also add a ton of settings and options that need to be managed, increasing the complexity of shooting your video.

An external webcam is a relatively inexpensive option to improve your video quality. Most built-in webcams are pretty low quality when compared to their external counterparts.

Step 5. Learn the first YouTube video you should make

There are all kinds of videos that people create on YouTube. The best video you can start with is an instructional video.

A simple tutorial or how-to video is a great way to get your feet wet.

A tutorial video simply answers a question someone asked. It could be How to Freeze Panes in Exel or How to Change Your Oil. Either way, you’re simply sharing your expert knowledge with others.

These types of videos are all over YouTube, and with good reason.

According to a Pew research study that surveyed over 4,500 Americans in 2018, 87 percent of users said that YouTube is important for helping them figure out how to do things they haven’t done before.

That means you have a great opportunity to take create helpful and valuable instructional videos for your audience.

Do you have dog training tips to share? Gather a list of all the questions a dog owner might have and create a series of how-to videos to give them answers.

youtube video list

If you are an expert in Photoshop and want to help others get better, a tutorial video or training video would be a great place to start.

youtube topic example photoshop

And if you’re a business or entrepreneur, there’s no better place to start than a product demo video or explainer video.

These videos will help your potential customers see exactly what your product or service does without having to read a ton of material.

youtube video example what is slack

People look for video help every day. Learning and educational content alone drives over a billion views a day on YouTube.

By the end of this guide, you’ll be able to make a high-quality YouTube video using screen recorded content, just like this one from TubeBuddy:

Step 6. Set up your video recording

Now that you know your audience, have you topics planned out, and know what video to make it’s time to get started making your video.

Write a script or outline

A script may seem pretty formal, but it’s a great tool to help you stay focused. Plan out the visuals (shots, angles, graphics, etc.) that go along with each line of dialogue.

photo of a large video script

If you already have a blog post for a topic, I’d suggest you write a script based off of the original post. It doesn’t have to be elaborate.

If a script seems like overkill, a simple outline will help you talk through your points, and is better than hitting record without a plan.

Clean up your desk (and desktop)

One of the top mistakes to avoid when you record yourself is to have too much clutter, both on and off the screen.

If you’re shooting a video at your desk, business, or home you want your environment to be clean and presentable.

Next, you’ll need to adjust your camera or webcam, and video lighting (if you have them). Use an external webcam mounted behind your laptop, or—even better—turn a DSLR camera into your webcam for superior video quality.

Here’s everything you need to know about setting up your workspace for a perfect video:

Clean up your mess

Position yourself in front of a solid color wall or hang a sheet behind you so your viewers aren’t distracted by a busy background.

If your video includes a screen capture or screen recording, clutter on your computer screen is just as distracting. And there’s nothing worse than having to fumble through unnecessary apps and programs to get what you actually want to show in your video.

clean desktop recording camtasia screen

Make sure to close any unnecessary programs and windows before you record.

Avoid recording in front of windows

If you record near a window, avoid recording in front of it. Position yourself next to the window or facing the window. This way, you won’t be washed out or become a silhouette. Pro tip: this is also a great way to enhance your lighting, though be careful, as it can be hard to control the amount of light.

man sitting next to window

Position your camera correctly

Tilt your webcam or camera so that it’s at eye level and your viewers don’t have to look up at you. Stick to the Rule of Thirds or position yourself in the center of the frame.

man's face with rule of thirds

Step 7. Record your desktop

Pick your favorite screen recorder and walk through your script as you record your desktop.

Here at TechSmith, we use Camtasia for a lot of our YouTube videos.

It’s perfect for anyone who needs to instructional videos on YouTube and we have a ton of help videos to get you started.

Your recording can be as simple or complex as you want to make it. You can record webcam to give it some personality, create an intro, add music, or simply hit record and share it out.

1. Record your screen

To start a recording, click the Record button at the top of the tools panel. This opens the Camtasia recorder, which by default, is set to capture everything that happens on your screen.

camtasia recorder

2. Customize your settings

First, you’ll want to choose to record the full screen or select a custom region to record.

Next, choose other inputs to record along with the screen. Options include webcam, microphone audio, and system audio. Select the down arrow or double arrows next to each to choose a specific microphone or webcam.

camtasia mac recorder

Finally, click ‘Start Recording’ to begin.

3. Finish Recording


When you’re finished recording, click the Camtasia recorder icon in the taskbar, then the stop button. If you need to re-record, choose ‘delete’ to start over.

Quick Tip: Press “F10” to stop a recording, or “F9” to pause/resume a recording.


To finish the recording, click the Camtasia icon in the Apple menu bar, then click “Stop Recording.” Or, if you need to re-record, choose “Start Over.”

Quick Tip: Press “CMD+OPTION+2” to stop a recording, or “CMD+SHIFT+2” to pause/resume a recording.

Step 8. Edit your video

Editing your video can be the most fun and most time-consuming part of the creation process. And for a beginner, it can definitely be the most overwhelming.

Here a few simple edits you can use to get started:

1. Trim mistakes

Often we record a little extra at the beginning and end of a recording. To remove the extra content, drag the end of the clip “in.” This is called trimming. If you trim too much, drag the video clip back to restore your video.

It’s good to note that any edits you make on the timeline, won’t affect your original recording in the media bin.

2. Use cuts

Drag the red or green handle on the playhead to select the area to remove, then click the cut button to remove the section. A stitched line appears, showing you where the cut was made.

If you make a selection and want to bring the playhead back together, double click the playhead.

3. Add titles, transitions, annotations, and more

Add a level of polish and professionalism to your videos with eye-catching titles, annotations, effects and more. Click and drag them from the tools panel to the timeline or canvas.

Video editing tips

There are endless resources across the web that can show you the intricate details of video editing. But there are a few basics you’ll need to make a high-quality video without overcomplicating it.

Let’s go over some other common enhancements that can really make your video stand out.

Add a simple intro

A video intro leads your viewers into your content. Keep your intro simple and to the point. Viewers want to get to the meat of your content. They don’t care about anything other than what you promised to teach them.

youtube intro example

An intro can be used throughout all the videos on your YouTube channel, a playlist, or just a single video.

Create lower-thirds

A lower-third (also called a chyron) is placed on the lower third portion (usually to the right or left) of the screen and is a simple way to provide your audience with information. Usually, they display a name, place, or other useful information.

They shouldn’t cover up your visual and are meant to be complementary to your primary subject.

Add music

Finally, you’ll want to add music to your video. It will probably take you more time to choose the music you want to use than it will to actually add it to your video.

For most purposes, your best bet is to use music from a premium royalty-free music site. While the music won’t be free, it’s typically inexpensive, and you’ll have a wider range of high-quality music to choose from.

Premium Beat is a popular choice, but there are many other premium royalty-free music sites out there, as well. If you use Camtasia to create your videos, you can access free and premium music tracks from TechSmith Assets.

Focus on good audio

Poor audio can sink your video. In the beginning, editors often have their music track overpowering their other tracks. Make sure the music blends in with your voice over or sits just below the voice. Pay special attention to your final edit by focusing on the sound.

Close your eyes and just listen to your video. If it sounds off, you should adjust it, regardless of how amazing your footage or screen content is.

“My editing style has always been to keep our content as concise as possible. I want people to get what they need from my videos as fast as possible. And to keep our videos on brand, we always use the same font, brand colors, and tone of music – which creates consistency and familiarity.”

Sunny Lenarduzzi, Founder of YouTube for Bosses

Step 9. Upload your video to YouTube

Uploading to YouTube is simple. If you use Camtasia to create your YouTube video you’ll have the option to share directly to YouTube from within the product. You’ll simply have to log into YouTube and connect your YouTube account to Camtasia.

camtasia youtube login

Or you can upload videos with the YouTube platform.

Step 10. Optimize your video for YouTube

As you start making your video there are few key areas you’ll want to focus in on to make sure your video performs well in YouTube. By being strategic while you make your video you’ll give yourself a better shot at ranking on YouTube.

Video Production Optimization

Target keywords that list videos on Google

Have you noticed more videos popping up in your search results?

google video results

Google processes 3.5 billion searches per day, and many how-to based searches now include YouTube videos directly in the Google search engine result.

These videos show up for all sorts of searches. Simply type in “how to fix my fridge” or “how to change spark plugs” and Google will give you the top YouTube videos based on your search.

Make longer videos

Longer videos generally rank higher than shorter ones.

Backlinko analyzed 1.3 Million YouTube Videos and found that the average length of a video on the first page of YouTube is 14 minutes, 50 seconds.

YouTube will push longer videos higher in search results.

youtube video length

This has to do with two key ranking factors: Total Watch Time and Total Session Time.

Essentially YouTube will push videos higher in the ranking if they provide value and keep people on the site as long as possible.

So as you plan your videos, think about how you can expand them. And rather than just adding filler content, think about how you can dive deeper into your topic to create an even more useful video.

Make sure your keyword is spoken in your video

YouTube transcribes your content, so try and say your main keyword 1-2 times in the script.

youtube transcribe content

Make a unique introduction

Retention is everything on YouTube. Incentivize users to watch as long as possible in your first 10 seconds. Tease out what you’re going to talk about and give them a reason to stay and watch your video.

Tell users to…

Comment, like, subscribe, and visit your site at the end of the video. If you don’t tell them to do it, they probably never will. And if you are creating supportive, helpful content they will be more likely to interact with your YouTube channel.

youtube ask for subscription amytv
Screenshot via AmyTV

YouTube Ranking Optimization

Now that you’ve created an optimized video, it’s time to optimize within the YouTube platform. You don’t want to overcomplicate this. It isn’t about stuffing keywords into places and trying to trick YouTube into ranking your video.

You want to be strategic in what you do, and above all else, provide value to your audience.

Title, description, and thumbnail

Get the keyword in the title and description, preferably at the front, but don’t forget to make it compelling and click-worthy. It’s less about trying to stuff keywords in and more about letting viewers know that your video will help solve what they are looking for.

Pro tip: Be honest in your title and description. People stop watching videos that don’t deliver on their promises.

youtube title and description

According to YouTube, 90% of the best-performing videos on YouTube use a custom thumbnail. Try to make your thumbnail interesting and different than everything else in the search results.

create a custom youtube thumbnail

Make your video worthy of a click.

Leverage your current audience to build video velocity

The first 48 hours your video goes live are critical. This is where leveraging your current audience plays a big part.

You can create a stronger buzz and your views begin to climb through your existing base. Owen Video likes to create video velocity by acquiring views before a video is public, and rewarding his followers with exclusive content.

As a result, YouTube sees the video as more valuable and it becomes more likely to appear high in the search results.

Here is one of Owen Video’s most successful strategies for YouTube video promotion. Mirroring his strategy with your own videos will help you improve their performance early on:

Owen Video’s video promotion strategy example:

  • The first day he publishes a video, he leaves it unlisted (the video can’t be searched our found by the public without a link).
  • The link to the unlisted video is distributed on social media channels.
  • The link to the unlisted video is emailed to applicable mailing lists.
  • The audience gets early access to a new piece of content and feels rewarded for maintaining a relationship with Owen Video.
  • Then he makes the video public. When the video goes live, there are already views which help build traction for the video.

This is video velocity, and essentially, you’re getting a head start on YouTube.

“So what happens is, you create velocity with your video…people are watching it before it’s even public, yet. Having that distribution, or pre-promotion plan is going to set [you] apart from your competitors who are just figuring this stuff out.” – Owen Video

What’s next?

We’ve covered a lot in this guide. And whether you’re just getting started, or you’re a video veteran, you’ve learned some of the key tools and strategies to create successful YouTube videos.

Take this guide, download a free trial of Camtasia, and hop in.

Camtasia is built for anyone who needs to make any kind of instructional video. We offer a ton of helpful tutorials to get you started. And, for the record, we make 100% of our tutorials and other screencasts using Camtasia.

If you want to learn even more about creating videos, try out the new TechSmith Academy. It’s a totally free resource designed to level-up new video creators!

The post How to Make a YouTube Video: The Definitive Guide appeared first on Welcome to the TechSmith Blog.

Unconventional Cloth Simulation

Unconventional Cloth Simulation
Using cloth simulation to create bizarre head animations.

A different kind of cloth simulation

cloth simulation

Cloth simulations use to be a task for highly skilled technicians that had access to pretty hefty computer hardware. Doing this work on a home machine was not really an option unless you had lots of time to wait, and plenty of CPU power, and RAM in your computer. In most cases that is still true somewhat, but with the advances in computer hardware and software over the decades, that gap have virtually disappeared. More efficient algorithms are being developed, and heavy duty computer hardware is getting more affordable. With a software plugin like X-Particles, made by a company called Insydium, they have somehow managed to make some major strides continuously with particle simulation in Cinema4D.

Here is a more traditional cloth sim I did, but used it to create a visual that is definitely not cloth.

This Cinema4D plugin has vastly improved it’s quality of simulation technology for particles, liquids, dynamics, and cloth year after year. The system they’ve created for cloth simulation has really been simplified to a great degree in the last few releases of the plugin, yet it yields amazing results in both detail, and processing speed.

Breaking Normal Thinking

In most normal circumstances when you think cloth simulation, you think of the silky movement of a dress flowing from the twirl of a dancer, or drapes waving in the wind of an open window. Your mind immediately goes to fabrics like silk, cotton, nylon or clothing, drapes, bed sheets, basically any normal kind of cloth. Something peaceful and elegant in nature usually. These everyday materials are what we understand both in texture, and movement to be cloth.

This cloth simulation is definitely more what you would expect. Some dynamic tearing and cracking give it some life.

Taking the idea further, there are stiffer materials in life that have cloth like notions. Aluminum foil, metal car exteriors, and some plastics can move very cloth like when placed under various forms of force. If you’ve ever seen crinkled aluminum foil it can look pretty close to a bed sheet sometimes with sharper creases. The biggest differences though with some of these materials though is that they don’t flow or unravel themselves once the initial forces have subsided. They will mostly maintain their newly destroyed shape to a degree.

mike wright – purple [flickr]
Foil texture
blikss – Foil texture [flickr]
Expensive Wreck
Michael Coghlan – Expensive Wreck [flickr]

So the concept of cloth simulation can be used to create a range of non cloth materials. How the flexibility and fluidity of it’s movement, and the decay speed of it’s movement is set to is what really determines the type of “cloth” we perceive it as.

Then there is me

When you are me however, you think… how can I break this and use it for something it’s not intended for? What random thing will happen if I just apply the techniques to a non-cloth like object. How high can I crank these values? Will I produce something cool? Sometimes it just crashes the application, but other times it produces something different. Something bizarre like this.

This is the process that my mind partakes in on a daily basis. That unknown adventure that brings surprising discovery along the journey. Discovering new solutions or ways to make stuff is what makes it all fun. Most times I am looking to create something as realistic as I can, and other times I’m just making something in the moment. No real plan, just experimenting.

This cloth simulation that I have made, is more like a rubber mask in it’s actual movement. I will take you through the process of retopologizing a 3D head scan using Wrap3, as well as point you to some free online head scan resources. The tutorial will give you a step by step explanation on how to make your own cloth simulation using a 3D head.


The post Unconventional Cloth Simulation appeared first on ProVideo Coalition.