NewTek SparkNDI Encoders: Find the NewTek Spark thatҳ Perfect for You

NewTek‘s Spark converters allow users to connect to their devices and instantly make them NDI compatible. These NDI sources can be bought onto your network at resolutions up to 4K UHD 60p.

NDI

NDI allows new possibilities for easy connectivity. NDI provides advanced control of media productions via IP. This doesn’t require a change of infrastructure, but can be built into your system.

Using Spark Technology

The Spark converter family is perfect for streaming and recording gaming footage, as well as company communications. It’s also versatile enough to be implemented into any venue- including conference rooms or classrooms.

Check out this chart from NewTek breaking down the different options in the Spark Family

Check out NewTek’s Page on the Spark Family HERE

Learn more about NewTek HERE

The post NewTek SparkNDI Encoders: Find the NewTek Spark that’s Perfect for You appeared first on Videoguys Blog.

https://videoguys.com/blog/newtek-sparkndi-encoders-find-the-newtek-spark-thats-perfect-for-you/

The Friday Roundup – Green Screen, YouTube News and Some Blackmagic

Subscriber Green Screen Review With Tips and Tricks
For anyone wanting to really get their green screen production under control there is a bog post on this site I added years ago with a video that covers everything. When I say everything I really mean it!
Effective green screen starts at the shooting stage and if you can get that aspect of the process tamed the rest is…
Read more…

How to Make a YouTube Outro to Grow Your Channel

Incorporating an outro into your YouTube video is an easy way to increase watch time on your channel. Additionally, when done effectively, you can improve the results you receive from views of your videos–whether that be more subscribers to your channel, better reach, or more visits to your website.

In this post, we cover the basics of YouTube outros, along with how you can create your own.

What is a YouTube outro?

A YouTube outro, also sometimes referred to as the end screen, is the last part of your video, where you can incorporate one or several specific calls to action. Getting views for your video is likely one of your primary goals. Make it your secondary goal to leverage a YouTube outro to tell your viewer what to do next.

Creating a YouTube outro designed to leverage YouTube’s end screen capabilities helps you empower your viewer to easily click through to a strategic, relevant, next destination of your choice.

There are four different content types available for use in your end screens on YouTube, called elements. These four elements are:

  • Video or playlist: allows you to link to a different individual video or a YouTube playlist of multiple videos.
  • Subscribe: allows you to link to your own channel where a viewer can click to subscribe.
  • Channel: allows you to link to a different YouTube channel.
  • *Link to approved website: allows you to link to a website outside of YouTube.

Below are some examples of YouTube outros which leverage these different end screen elements.

Screenshot of YouTube outro from Sean Cannell's channel.

In this first example YouTube creator Sean Cannell of Think Media leverages the subscribe element, and two playlist or video elements, to feature one of each. He also uses the space to share his Facebook, Twitter, and Instagram handles (though that field is not clickable) and display his company logo as well. Check out this outro on his YouTube channel.

Screenshot of YouTube outro from Gord Isman's channel.

In this next example, online video expert Gord Isman uses the link to approved website element in the upper left-hand side, the video element on the bottom left to link to a related video, and the subscribe element in the bottom right. You can view this particular outro on his YouTube channel.

Screenshot of YouTube outro from Sunny Lenarduzzi's channel

In this final example, YouTube marketing expert Sunny Lenarduzzi uses two different video elements in her outro to point viewers to related content, and also a subscribe element. Like the first example, she also shares her handle for Instagram and Twitter in her outro, though that box is not clickable. Watch this outro on her YouTube channel.

YouTube outro requirements

We covered the different types of elements available on YouTube–as to requirements–your YouTube video must be at least twenty-five seconds long in order to add elements to an end screen.

Regarding duration, these elements can be used on screen for a minimum of five seconds, and a maximum of twenty seconds. Having these elements on screen longer rather than more briefly does give your audience more time to click. This is important to remember especially if you are incorporating multiple elements on the end screen for your YouTube outro.

As you think through creating your own custom outro, you’ll want to be mindful of the sizes of the different elements as well. Below you can view the sizing, measured in pixels. This is assuming you use a 1920 x 1080 canvas.

Example showing element sizes in relation to a full 1920 x 1080 screen for a YouTube outro end screen.

Refer to these sizes as you build your outro to your video so that everything comes together smoothly when you overlay these elements within YouTube.

Best practices for YouTube outros

You should feel empowered to get creative with your YouTube outro! But, there are still a few best practices you should keep in mind as you create yours.

Have a goal in mind

You should create an end screen which is relevant not only to the video but also supports a specific goal, whether that’s a goal for the particular video, a series of videos, or your channel as a whole.

Goals may include increasing watch time for your channel, getting more subscribers, or driving traffic to an external site, as a few examples. Whatever your goal–make sure there’s a “why” behind your approach.

Keep it clean and simple

There’s not much else to add to this best practice–keeping your end screen clean and simple allows you to prevent unnecessary distraction for your viewer. Make it easy for them to focus on whatever it is that you’d like them to focus on.

Use consistency to help build your brand

This is true not only for your YouTube outros but for intros, as well as for your videos as a whole. Using consistent colors, logos, editing styles, etc. will help your audience remember your brand and build trust with them, and help build brand equity.

Consider your channel holistically

This best practice may not be one that you are able to implement right away if you’re just getting started on YouTube, but you can begin thinking about it even if you are working on your very first video. What do you want to be known for? What is the story you’re trying to tell?

Thinking about your channel holistically, rather than by focusing solely on individual videos, allows you to strengthen your message. It also means you’ll have relevant, related content to point your viewer to next after they’ve viewed one of your videos.

How to create a YouTube outro

Now that we’ve covered some need-to-know information about YouTube outros, let’s look at how you can create your own. You don’t need a fancy animation maker to create outro templates. At TechSmith, our tool of choice for video creation is the Camtasia video editor, so we’ll show you how you can use it as an outro maker to create your own customized YouTube outro.

There are a few different approaches you could take, but we’ll show you how you can create a 20-second video that you can save as a template, and add on to the end of any of your videos. This allows you to have consistency among the outros on your YouTube videos.

Step 1: Create a new video project and select your background  

First, open Camtasia, and select New Project. The default size of your new project will be 1920 x 1080. If you wish to add this outro to a video that’s a different size, be sure to resize your new project so that it matches.

Screenshot showing width, height, and color options in project settings in Camtasia.

Then, you can select a color for your background. If you’d prefer a motion backdrop to a static, solid colored backdrop, go to Library>Motion Backgrounds. There are additional options available through the subscription to TechSmith Assets for Camtasia as well.

Step 2: Add placeholder shapes and annotations to your template

Now that the backdrop is in place, simply add a few element-placeholders. This will allow you to perfect the placement now, to save yourself time on YouTube and keep your outros consistent. I mocked mine up in Snagit, then dragged them onto the canvas.

Screenshot showing an outro in progress in Camtasia, with element templates overlaid on a motion background.

Note that when a viewer hovers over the subscribe element, there is a rectangle which will pop out, so keep that in mind if it will bother you if something near your subscribe button gets covered up, even if momentarily.

Step 3: Save it as a template

Once you have it set up exactly as you’d like it, produce your YouTube outro as it’s own MP4 video and be sure to save it. Now you can reuse it time and again by simply importing it into Camtasia, and dragging it to the end of your current video project.

Step 4: Simply upload your video to YouTube and add the end screen elements

Now that you have your outro built out and added to the end of one of your videos…it’s time to upload it to YouTube and add your end screen elements in just a few simple steps.

Step 5: Publish your YouTube video and analyze the results

The final step is to publish your video, now complete with your own custom YouTube outro! All that’s left to do is schedule yourself a regular reminder to check back on the analytics, make any tweaks to your strategy that you think is necessary based on your data, and continue to watch the views roll in.

After you publish your video to YouTube you can also share it on other social media platforms as well.

Your turn!

Now it’s time to put your knowledge to work. You can start to make videos for free by downloading the free trial of Camtasia today and create your own custom YouTube outro.

If you’d like to learn more about creating YouTube videos in general, check out How to Make a YouTube Video: The Ultimate Guide. And for more information about growing your YouTube channel specifically, check out our free TechSmith Academy course Video Promotion and Growing Your Audience, which features tips from several expert YouTube creators.

The post How to Make a YouTube Outro to Grow Your Channel appeared first on Welcome to the TechSmith Blog.

https://www.techsmith.com/blog/youtube-outro/

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The post Videoguys Summer Specials appeared first on Videoguys Blog.

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How to recreate Upside Down from the Stranger Things series using Hitfilm Pro

How to recreate Stranger Things’ Upside Down using HitFilm Pro

The alternate dimension “Upside Down” is coming to your TV screen, and in anticipation of the new season of Stranger Things, FXhome created a tutorial to recreate the “Upside Down” using HitFilm Pro.

Since July last year that Netflix promotes the third season of Stranger Things, with the introduction of a series of videos revealing strange evidence that “stranger things” are coming. Then, on the midnight of December 31, 2018, a New Year’s Eve teaser was used to reveal the premiere date.

The teaser utilized footage from Dick Clark’s New Year’s Rockin’ Eve 1984, specifically the countdown to the New Year, but as the Hollywood Reporter tells, “the video goes horribly awry with static, as well as a secret coded message that reads: “When blue and yellow meet in the west.” Who knows about what’s happening out west, but the teaser itself ends in a different direction entirely: upside down, appropriately enough.”

Create your own Upside Down

The third season of the American science fiction-horror web television series Stranger Things, titled onscreen as Stranger Things 3, was created by the Duffer Brothers, who are also executive producers along with Shawn Levy, Dan Cohen and Iain Paterson. The series will premiere on Netflix’s web streaming service starting on July 4th, 2019.

How to recreate Stranger Things’ Upside Down using HitFilm ProYes, Stranger Things 3 returns on July 4th. The season’s first poster confirms it, as it features a menacing creature slowly approaching the cast while they’re enjoying Independence Day festivities. Now, if you’re a true fan of the series and happen to like creating your own movies, FXhome has a challenge for you: create your own Upside Down, an alternate dimension existing in parallel to the human world.

FXhome, in anticipation of the season of Stranger Things, has created a tutorial for super fans to recreate the “Upside Down” using HitFilm Pro. Using an integrated Foundry 3D camera tracker (coming in July, with HitFilm Pro 13.0, a new update to the software), you can produce thundering skies, ash flakes and spooky grading in no time at all. In fact, HitFilm Pro 13.0, says FXhome, will come packed with amazing new features including the all-new 3D camera tracker from Hollywood legends, Foundry, for creating more immersive environments.

Now, there is another side to this story: a special Stranger Things promotion, Stranger Sales, that runs until July 4th. Save a 25% storewide in FXhome’s sale until the 4th July. When you buy HitFilm Pro 12, you automatically get 12 months of free updates and support with no subscription. This means that you’ll be ready for when HitFilm Pro 13 arrives.

Paving the way for the release, FXhome announced a new tutorial that explains how to create the Upside Down with the powerful new 3D camera tracker from Foundry, coming in HitFilm 13.0.  As the company says, “with the upcoming Stranger Things season 3 release, we wanted to tackle this iconic effect and show how anyone can recreate it with HitFilm Pro.”

The post How to recreate Upside Down from the Stranger Things series using Hitfilm Pro appeared first on ProVideo Coalition.

https://www.provideocoalition.com/how-to-recreate-upside-down-from-the-stranger-things-series-using-hitfilm-pro/