Drawing on Reuters Footage, Pond5 Launches Editorial Video Collection

Pond5 has launched a new editorial video collection, comprising royalty-free footage from Reuters, Cover Video and Newsflare.

Boasting of more than 4.3 million clips in the collection, the company called it the largest available source of royalty-free editorial video. Reuters is contributing traditional news footage, while Cover Video’s library consists of celebrity/entertainment content and Newsflare offers user-generated “breaking news” content.

Pricing starts at $79/clip, which covers the use of the media in trailers and promos. Most footage costs more — sorting on price reveals that the most expensive clip is marked $9,999. Pond5 said “thousands” of clips will be added every day.

“Historically, it’s been very difficult for content creators to license quality, reliable news footage,” said Pond5 CEO Jason Teichman in a prepared statement. “Prices were often based on a litany of factors, such as where you’re using the media, how you’re using it, and how many different places you’re going to use it. That antiquated process needed to be reinvented, and with the launch of our new royalty-free editorial marketplace, it all goes away. Anyone can now license content under one license, for a reasonable price.”

Pond5 Editorial Collection: www.pond5.com

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