A Shift in Language

A Shift in Language

I love nothing more than being reminded how lucky I am to live in today’s world. Stumbling on Jessica Brillhart’s SXSW Keynote was one of those reminder.

In a 55 minutes generous talk, Brillhart -who used to be the principle filmmaker for VR at Google and is now the founder of Vrai Pictures, explains her explorations and findings in the immersive world.

Coming from a “traditional” filmmaking approach, Brillhart explains the parallels between the two worlds and what that means when it comes to building an immersive experience.

The frame becomes a world.

The viewer becomes a visitor.

The match on cut transforms into a match on attention.

Overall, everything in the immersive world is about action. Being active.

Listening to Brillhart felt exciting and energizing. In my tiny scale, doing an interactive animation in 2014 felt like I was opening the door to a wide wide world of possibilities, but 5 years later, the same problem remains:

accessibility for a seamless experience

If you watch a VR film from YouTube, you have to play with the arrows to move around, it doesn’t feel neither precise nor emotion-full. You often need to download app only available for iPhones. The “storytelling” can be unclear and when you adds up all the elements that create a small friction, it feels like the pain points are too many for little reward.

Which means people don’t come back to it. And platforms that showcase those experiences stay minor and hard to share. (The interactive animation can’t be embedded on FB, doesn’t have a view count, and demands from the visitor much more actions than what they are used to).

Pluses and minuses as with everything. But a lot of potential and a lot of food for thoughts.

If you have the curiosity, I highly recommend watching Billhart’s talk. At the time I write this, we were 171 humans on the planet to benefit from her wisdom and generosity. I hope the number will go higher, for our sake.

Viva the Internet.